Having a website is important for any business. Being able to provide customers and target audiences with a virtual version of your product is a recipe for success, even for the smallest of businesses. While, yes, creating a website can take a lot of time and money, putting the effort into creating something appealing and user-friendly will most definitely pay off in the long-run.
It’s All About the First Impression
Think about it: what is the first thing you do when inquiring about a product or company? You look them up on the internet. A website is essentially the new way to window shop. If your website looks great and provides the necessary information about your company, customers are more likely to buy your product. About 61% of internet users research a product/business online prior to making a purchase. This means that by having a website, you are 61% more likely to make a sale than you are without a website.
Availability Around the Clock
While your business may operate on a 9-5 schedule, a website allows for 24-hour service. This type of service is huge for retailers. But, even if you are not in the retail business, providing information about your company 24/7 is a very nice convenience for your customers. Plus, in today’s age, most people prefer not to leave the comfort of their own home for inquiries. Your website does the job for them!
Quite frankly, a well-designed website simply makes you look good. It creates the idea that your company is the “real deal”. Even if you’re a locally-run business and most of your advertising is word of mouth, it’s important that your customers can find you online. A website makes them feel like they can trust your company, and that their investments in your product are worth their time and their money. Successharbor provides some awesome tips about how to build your company’s credibility through an awesome website.
It Saves You Time
As a business owner/operator, you are constantly busy providing customers with information, managing sales, and measuring your profits. A website can do ALL of this for you. Investing the time and money into creating an informative website provides your customers a one-stop shop for all of their questions and concerns. Also, most content management systems (CMS) give you the information you need regarding your sales from the site and how much revenue you’re generating from those online purchases. It’s as easy as a few clicks.